QuantPlus is a creative intelligence tool that gives insights for advertising through the power of artificial intelligence. The tool works by analyzing the creative elements that have performed well in specific sectors and countries, by studying previously run ad-creatives. This analysis assists design teams in making informed decisions and focusing on results. QuantPlus provides creative intelligence for all industries and works by analyzing competitor ads, giving rich creative insights for users before launching any impressions. The elements used in the analysis include calls to action, ad composition, colors used, the technology present, ad copy phrases, visible buildings in the setting, objects, and sceneries.The tool also provides capabilities to stop creative guesswork by offering data-driven creative intelligence that can inform the next marketing campaign. From the analysis, the tool ranks the highest performing ad elements in each category, converting raw data into rich creative insights. These insights help inform the next ad campaign, optimizing ads design and aiming to boost campaign ROI.Moreover, QuantPlus has a pre-launch optimization method that allows users to start with creative elements that have proven high performance. This feature aims to help users avoid wasting time and resources producing variations that may perform poorly.
