Outset

Outset is an AI-moderated research platform designed to automate and streamline the research process with the ability to scale. Leveraging artificial intelligence, the platform can conduct and synthesize video, audio, and text interviews with a vast number of participants simultaneously. It excels in running hundreds of interviews simultaneously, probing deeper into participant responses to extract insights and understand 'why' behind the answers. The service allows for research guides to be uploaded and tailored by users, alongside the ability to recruit participants utilizing Outsets panel or integrating user's private panel partners. Offering an AI-powered synthesis of research, Outset is built to facilitate efficient discovery of insights from participant interactions by digging deep to extract details that matter the most. Valued for its speed and quality of responses, Outset offers the potential to significantly accelerate the delivery of research findings. It enables users to focus more on critical tasks such as understanding the consumer and designing products by eliminating the need for conducting countless hours of interviewing and labeling. The tools ability to eliciting detailed and specific long-form responses from users has been considered particularly helpful for understanding customer priorities.