Intuit Assist

Intuit Assist is an artificial intelligence-powered financial assistant developed using generative AI (GenAI) technology. This tool is engineered to support both small businesses and personal finance by providing intelligent, personalized recommendations. Intuit Assist is designed to do the 'hard work' in financial management to foster success. The application of GenAI technology results in an intelligent system that is capable of generating intricate, end-to-end solutions to improve financial processes. The tool is designed to be applied across various products within Intuits portfolio such as TurboTax, Credit Karma, QuickBooks, and Mailchimp. For instance, within TurboTax, it aims to aid in more efficient and accurate tax filing. Via Credit Karma, it provides insights to make informed monetary decisions throughout a user's financial journey. For QuickBooks, it provides relevant insights and offloads tasks to promote business growth. Via Mailchimp, the tool is used to help grow and engage customer bases. In summary, Intuit Assist aims to support growth and efficiency within small businesses and personal finance by intelligently automating and improving several key financial processes.